SIMONE PETINATTI

With a 28 years of career, Simone Petinatti Specializes in visual changes. It is easy for her to look at a person and identify cuts and shades that match her style.

"I love my work and cultivate my greatest asset: 

my loyal clients and friends," she says.

Ideas come 24 hours a day, inside and outside the salon.

Movies, magazines, soap operas, fashion shows and even what is used on the streets are a reference. 

And a Drive keeps up its best work. It can be said that she is the alchemist and author of the most amazing blondes that become trend, because one of her main talents is the whitening of the threads made with her own techniques, always leaving healthy.

Owner of a unique style, Simone enjoys the luxury market and worked with big names in this segment in Brazil, as Wanderley Nunes, Marcos Antonio de Biaggi.

How it all began:

Simone Petinatti is a hairdresser born in Florianopolis, she used her friends and sister as a kind of "guinea pig" when displaying the first looks signed by Simone. Even unintentionally, today he remembers that he has already made cuts pointed to as a trend. And from a simple joke, the game with scissors and color palette became tools of work and pleasure. It all started by opening its own beauty studio in Sao Paulo / BR, the Voila studio in 1997 that with great success and pioneering spirit existed until 2008.

Graduated from VIDAL SASSOON Academy & 

SACO Academy 

Simone always wants to be ahead of time and willing to create new trends is always in touch with the latest national and international trends and everything is an inspiration for every hair done

Simone is the real creator of The Free Hands Technique known as Brazilian Free Hands © USPTO, famously known worldwide for the best product brands such as Balmain Paris, Davines, Shiseido, Sanscience & L'oreal. Hair stylists as Brazilians Wanderley Nunes, Marco Antonio de Biaggi, Romeu Felipe, and the americans Ted Gibson, Sara Pestella, Rickey Zito, Ryan Weeden,  Min Kim, Riawna Capri, Amy McManus, Coryn Neylon among many other hairdressers who apply the Brazilian Free Hands.

In resume, she still fondly remembers the L'Oréal Paris Academy's top prize in 2008, the"Coiffeur of Gold Brazil", materials and consulting for major vehicle websites as Cristiane Arcangeli and Terra, Harper's Bazar, Daslu, Vogue, Glamor, Marie Claire, Claudia, Cabelos & Cia, as well as being a columnist on the fashion site Puretrend Paris

She also participated in editorial campaigns for major brands (Redken NY, Ecru NY, Prada Milano, Les Li Blanc, Bob Store, Brooksfield, Vogue, Modern Salon etc.), as well as collaborating on major events such as Hair Brasil, SPFW, MFW, NYFW, HQ, F-Hits and More.

In 2015, Simone decided to go further and direct the international market by researching the US market. In August 2016, Simone Petinatti was recognized as "Extraordinary Talent" by the US Government and IATSE (Labor Union of Entertainment Industry Workers, Technicians, and Artisans), the Labor Union responsible in the United States for professionals in the Entertainment industry, Broadcast, Theater and Movies

Simone Petinatti is part of the American entertainment industry.

● In 2020 Simone Petinatti was nominated for the American influencer awards in Hollywood, the biggest beauty award in the United States in the main category: HAIR STYLIST OF THE YEAR.

● In 2024 Simone Petinatti competed in the final in the Hairdresser Of The Year of the Americas category at the renowned AMERICAS LIVE FAHION HAIR AWARDS and won, receiving the "HAIRDRESSER OF THE YEAR 2024 Award"

Simone Petinatti is the founder of The Three Zero Five Group in Miami.